Business-minded.
Technical.
Outcome-driven.

I started in commercial roles: account management, client services, customer success. I know how growth teams think, where CRM frustration comes from, and what leadership actually needs to see.

From there: digital transformation inside a tech startup, then Head of a Diamond-Tier HubSpot Partner Agency, running strategy, delivery, sales, and client relationships. I've seen what works, and what agencies get wrong.

Now I work independently. I take on a small number of clients at a time and stay closely involved throughout. I don't hand off to juniors. I design the system and build it.